What: Branding: Services

FoxDot's branding services are the area where the guidelines and directions derived during the identity phase begin to take literal shape.

A few examples of what can come out of the branding phase include:

Brand positioning: This can be directed for either company or product. While a large portion of the company level positioning will have been dealt with during the Identity phase, specific product, market, or brand related positioning will happen here, and to a large extent will have a strong bearing on several of the actual implementation related services.

Logo: Typically one of the first visual communication devices developed is the company or product logo.

Identity Systems: This logo will then be expanded in other marketing communication devices such as corporate identity systems (typically consisting of business cards, stationary, promotional items, signage, corporate reports, etc.)

Advertising: The corporate or product logo can be utilized in advertising in various forms. The design component of the advertising (ensuring adherence to the corporate identity as well as product positioning and related branding strategy) is developed within the scope of FoxDot's brand services,

Product Packaging Design: Corporate and product logos and related identity elements can be used to drive product packaging.