What: Identity: Services

As part of our Identity Design and Development we begin with a comprehensive review of your company and its environment:

Your past and your present
Your employees and your partner companies
Your products or services and your markets
Your competition and your customers

Our goal is to produce a guide that will provide a solid direction in further stages of your marketing and design related business planning. It is a natural and essential precursor to later work that FoxDot can perform such as branding, marketing services, and web development.

Typical outputs from the Identity development process are ID Guides that are used in later stages of branding and marketing activities. These guides are used to direct development as to things like:

Color
Type faces
Form
Sounds
Words
Positioning
Etc.

Another result of the identity development process is that your company will now have a cohesive vocabulary (both verbal as well as visual) with which to communicate both internally and externally.

Your firm will have a uniformity of identity about who you are, what you stand for, what you do, and how you should communicate those qualities.

Once this is in place, FoxDot can help you move into the Brand Development stage and make these sometime intangible ideas and give them form.