What: Identity: Introduction

i·den·ti·ty:
- The distinct personality of an individual regarded as a persisting entity; individuality.
The American Heritage® Dictionary, Fourth Edition

Identity Development represents the initial stage in a full FoxDot engagement.

This is the process of determining what unique factors make up your company, and how those factors can be combined, manipulated, and translated into real concepts that can be leveraged, utilized, and most importantly communicated to your target market.

Without a sound grounding complete during this phase, there's a tremendous risk that later, and more expensive stages may not provide the returns or results you're hoping for.