What: Internet: Web Presence

A bad website is worse than no website at all. On the purely aesthetic side, visitors won't waste time with sites that are weak in content, are poorly designed, or slow difficult or unreliable to navigate.

A bad website will be a blot on your reputation and will cost you business, as well as dilute your image and brand. Don't jump rashly into the deep end of the internet pool.

We believe in maximizing the integration of the following elements:

User friendliness- Do your customers get what they need and want as easily as possible?
Interaction- Do your customers have an experience that makes them "feel" good about your company, products, or service?
Identity and Brand integration- Does your website and related technology fit within the guidelines established through your identity and branding process.
Performance- Does the technical level of interaction with your site meet the level your customers expect and that you want to offer?
Relevance- Is the content you are deploying relevant to the customer's needs, desires, and expectations

Your presence on the internet should be about more than just having a site "out there". Your site needs to meet several criteria regardless of the business you're in:

Extension and promotion of your corporate identity and brand
This is probably the most important factor in the design of your site. As far as touch-points with your customers and markets goes, the interactive nature of the internet (as compared to print or other traditional media-types) provides a way for people to get to know your company in a very personal way. If you've done a solid job of developing your corporate identity and brand, it will provide a strong guide as to the impression you want your site's visitors to come away with, and will help drive some of the other elements below.

Information architecture and design
Information architecture (IA) is at its heart, about figuring what you want your site to do, then developing a blueprint that will guide the actual development of your site. Elements such as your site's form, function, metaphor, navigation and interface, interaction, and visual design will be guided by the design crafted during the IA stage.

Aesthetic
Obviously the appearance of your site is very important. However, if the two elements above are followed as part of the site design process, it's very rare that you are going to end up with a site that is not visually appealing, as well as enjoyable to navigate and use. Unfortunately many web development companies seem to place a majority of their emphasis on the way the site looks, or how a few navigation widgets function, without considering the impact the site has on the collective whole of your identity and brand strategy. FoxDot understands that the aesthetic value of your site has a function to fulfill, rather than just giving people a place to go on the internet to read about your company.