What: Marketing: Services
FoxDot's marketing services
break down into three general areas: Marketing Plan
Development, Product and Services Planning,
and Marketing Plan Management.
Marketing Plan Development:
This is your game plan. This will be the guide you use
to make sure that you are seeing the highest ROI
for your marketing efforts, that your efforts are in
line with identity and branding
guidelines, and that all communication about your company
and products or services is on target.
Product and Services Planning:
This essentially boils down to a gap analysis that provides
direction into how your current products or services
need to be altered to better serve your customers, as
well as possible directions that should be explored
to deploy new products or services to take advantage
of opportunities in the marketplace. It also includes
more detailed positioning guides for your products and
services in the marketplace.
Marketing Campaign Management:
Because small companies typically don't have the necessary
resources in terms of time, people, or expertise to
effectively run the actual implementation of their marketing
plan, FoxDot is a natural
choice to take the more strategic work that we have
done and set it in motion.
This is a sample of some of the services that FoxDot
can provide:
P.R. Management
Press release writing, distribution, and follow-up
Analyst management
Advertising management
Direct mail
Radio
Television
Internet
Telemarketing
Promotional events, location marketing, trade shows
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